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AGM Offers Key Metrics for Planning in 2022 Seminar

Phoenix, AZ – June 15, 2021 – The Association of Golf Merchandisers (AGM) is presenting an educational seminar focusing on using Key Retail Metrics to analyze current business and plan for future business in a post Covid world. Entitled Key Metrics for Planning in 2022, this seminar will be held online on Wednesday, June 23, 2021, at 2:00 pm Eastern. Registration is now open. Visit https://www.jotform.com/form/211248108539152 to sign up.

Practical information will be shared on tracking and analyzing key retail metrics including Retail Sales, Cost of Goods Sold, Gross Profit, and Dollar per Round. These metrics will also be compared to national benchmarks. Tips on how to plan each of these metrics for 2022 will be shared with a special focus on using Dollar per Round.

According to presenter Tracy Moffatt, "Success at your Golf Retail Operation depends on understanding and managing the Key Retail Metrics the session explores.  In my mind, the most important metric is Turnover as it incorporates all the other metrics and has a direct impact on your shops profitability." 

Moffatt presents seminars and workshops for golf and retail industries worldwide. She is a regular presenter for the PGA of America and was the 2014 recipient of the Southwest Florida Chapter’s Henry B. Watkins Award. In 2009, she was the recipient of the AGM Educator of the Year Award and is the most recent Past President of the organization. In 2010, she became an Adjunct Professor at Florida Gulf Coast University in Estero, Florida, and currently teaches Advanced Golf Merchandising Operations for the PGA Professional Golf Management program.

This seminar is designed for those looking to stay ahead of the curve as we look past COVID and begin planning for 2022 and beyond.
There is a $25 fee for AGM members or $49.99 for non-AGM members to attend. To register, visit https://www.jotform.com/form/211248108539152
For participants pursuing certification in the Association of Golf Merchandisers Retail Manager Program, this educational program satisfies one of the additional AGM courses/seminars/webinars that are required to receive certification. PGA members will receive one REQUIRED Member Service Requirement (MSR) credit for completion of this educational program.

About the AGM’s Certified Retail Manager Program 
No matter the size, today's golf shops are seeking more profitable retail operations that require a cohesive buying plan. Yet, many merchandisers, buyers, and golf professionals struggle to bring their big ideas to fruition. The Association of Golf Merchandiser's Certified Retail Manager Program guides participants through the necessary and proven steps to become a successful and profitable buyer. In this program, participants learn buying strategies, allowing them to: 

•    ADDRESS critical strategy questions such as:
o    How to plan your merchandise mix
o    How to calculate inventory levels
o    How to buy with a focus on profitability

•    EXPLORE the basic fundamentals of how to run a retail golf shop 

•    LEARN the importance of building and utilizing an Open-to-Buy and the importance of increasing turn rates and managing inventory levels

•    DISCOVER how to avoid some of the industry's most common buying pitfalls, how to buy for your store using a proven model of success, and how to quickly learn from experience

For more information on the AGM’s Certified Retail Manager Program, visit https://mailchi.mp/agmgolf/retail-strategies  

To download a brochure on the program, visit: https://mcusercontent.com/b4873d3d8c44f0c7cf76083f5/files/dd8717e4-f9e9-4395-b7cd-0df70863098a/2_page_brochure_Certified_Retail_Manager_Program_final_WEB_042921.pdf

To sign up for the Certified Retail Manager Program, visit: https://form.jotform.com/210965855434160

About the Association of Golf Merchandisers
The Association of Golf Merchandisers is an international, professional organization of golf-related merchandisers and vendors. Members include buyers, merchandisers, golf professionals, students, club managers, owners and suppliers to the golf industry. Headquartered in Phoenix, Arizona, the AGM is a 501(c)(3) not-for-profit corporation founded in 1989 and governed by a 19-member volunteer Board of Directors. The AGM mission of education is to educate, elevate and enhance the golf retail experience. 
More than 1,000 individuals representing private, public, resort and off-course golf specialty stores and students are active members of the AGM. Members of PGA of America and PGA of Canada comprise over 30% of the membership. AGM members are responsible for over 1,500 facilities and merchandise sales in excess of $850 million annually. Additionally, over 125 Vendor Partners participate and through their membership, they support AGM retail-related educational programs and networking events. Visit http://agmgolf.org/ for more information.

For details on joining the AGM, visit https://agmgolf.org/joinAGM/benefits/ or https://payhip.com/b/rjOG.

# # #

Media Contact:
Jennifer Morton, AGM Marketing Manager – jennifer@agmgolf.org– office: 916-871-2709
Tracy Moffatt, Chair, AGM Education Team, tracymoffatt@aol.com 
Desane Blaney, AGM Executive Director- desane@agmgolf.org -  office: 602-604-8250
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