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B. Draddy Expands on Success of Lounge Offering
B. Draddy, known for its Peruvian Pima Cotton-Blend polos, continues its push into new product categories. Never quick to jump into a new line extension, the company takes a steady and strategic approach to growing its product offering. With the success of the Russ Crewneck and Russel Pullover, the brand is expanding its lounge offering with the Russ Pant and Proctor Hoody. The Draddy Sport line also sees new additions like the Long-Sleeve Lee Polo. Rounding out the Fall offering is the development of the Alpaca Full-Zip Sweater, which uses “one of the world’s greatest natural performance fibers,” the company says.
www.bdraddy.com
www.bdraddy.com