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KINONA Stresses Fit, Feel, Performance and Fun

KINONA, meaning shape in Hawaiian, was founded in 2017 by friends and corporate executives-turned-entrepreneurs, Dianne Celuch and Tami Fujii. As a female-led and inspired brand, its mission is to make golf accessible and fun for all women. 
What sets KINONA’s apparel apart is its fabric. KINONA’s Italian fabrics are a combination of ECONYL® high quality regenerated nylon and lycra, resulting in superior fit, feel and performance. KINONA’s other innovations include shaping details built into all products, tee holders in pockets of all skorts, shorts, dresses and jackets, UPF 50+ sun protection, and antimicrobial moisture wicking fabric.
Plus, KINONA is just plain fun. Their apparel surpasses course-compliant standards by delivering smartly designed clothing that lets modern women feel and play at their best. Lead designer, Jarlath Mellett, takes his inspiration straight from the runway, and is committed to bringing fun, chic, and contemporary fashion to the fairway.
“We’re passionate about creating clothing that inspires confidence in women and are excited to celebrate four years of bringing our brand’s mission to life,” says KINONA Co-Founder and Chief Strategist, Tami Fujii. “We hope to shift the paradigm of ‘appropriate golf attire’ and inspire women to play their game their way.”

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