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STORM TOWEL by Hathway Stewart Enterprises Ltd.
/ 25 Jan, 2021
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Taking the market by Storm

TAKING THE MARKET BY STORM TORONTO – January 27, 2021 —Hathway Stewart, the Canadian distributor of Jones golf bags, introduces STORM TOWEL™: the next innovation in all-weather functional performance products for golf. STORM TOWEL is ready to perform no matter what conditions the day may throw at you. Whether it's a casual weekend round with friends or the final round of the club championship, STORM TOWEL is the new multi-layer player's towel and rain-hood combo that is built tough for convenience and durability under all playing conditions. Its 100% cotton terry towel inner-side is used to wipe grooves clean after you flush that wedge into a tucked pin. Next, simply detach the super-strong marine-grade stainless-steel carabiner latch from your bag and use STORM TOWEL to clean your ball as you stare down that testy 4-footer for bird. When the skies threaten, just flop STORM TOWEL over the top of your bag for instant protection for clubs from a sudden down-pour or a steady all-day rain. Shielded by its durable rip-stop nylon shell with water-blocking polyurethane undercoating, STORM TOWEL has no snaps or zippers to fuss with. It’s simple, easy, and is designed for use with all golf bags. “STORM TOWEL is made tough with marine-grade stainless steel components and is fully machine washable” advises Dave Stewart, President of Hathway Stewart Enterprises. “Furthermore, it’s heartily reinforced with UV-protected triple-stitched seams, stitched by industrial stitching professionals in a small Canadian town once recognized as the largest producer of leather goods in the entire British empire. It comes with all the quality, performance and durability you would expect for its US$75 retail price point”, remarks Stewart. “Now with distribution at many of the top clubs in Canada, STORM TOWEL is elevating the golf towel category in a meaningful way”, asserts Stewart, “Adding significantly more quality, function, durability and retail profit to a relatively commoditized category”. “Having worked on several category transformations with notable brands throughout my career, this category is clearly one that is ripe for premiumization, and we’re pleased to help with that”. STORM TOWEL is not just designed for performance; it looks great too. Available in a variety of colours, STORM TOWEL looks fantastic with any golf bag, and can be customized with embroidery or decorated with digital heat transfer technology, allowing country clubs to customize their offering for their golf shop. STORM TOWEL also introduces STORM COVER all-weather custom head-covers. Made in Canada with STORM TOWEL fabrics, STORM COVER is made to be thrown on the ground as you make the trek back to the tee deck on dew-laden mornings. Its water-resistant rip-stop nylon shell with water-blocking polyurethane under-layer is designed to resist water and dirt, and when skies threaten, STORM COVER will shield against the onslaught of a sudden down-pour. Meanwhile, the cotton terry towel inner side cloaks your most expensive clubs in softness to keep club heads looking new from round to round. Triple-stitched with UV-protected thread, STORM COVER head-covers are designed to withstand all the on-off cycles of a grinding round, regardless of the challenges the day may bring forth. “These head-covers have all the quality, performance and durability a player wants, plus, they're fully machine washable”, remarks Stewart. STORM COVER adds all-weather protection to the head-cover category, while providing the ‘on-off’ functional simplicity that players appreciate, with the added practicality of machine-washable materials, recognizing that a head-cover spends much of its life on the ground. “No more wrestling with tight-necked covers either,” cites Stewart. “These head-covers slide on and off with ease, thereby helping pace of play. Plus they're over 60% lighter than leather and synthetic head covers, enabling players to lighten their load.” “STORM COVERS are not just designed for performance; they look great too,” adds Stewart. Available in a variety of colours, STORM COVER can be extensively decorated using digital heat transfer technology. “They look fantastic with any golf bag, allowing country clubs and teams to customize and celebrate their own brand”.
In 2021, STORM TOWEL and STORM COVERs are available to the US market for the very first time, along with new STORM POUCH All-weather Valuables Pouch and new STORM COMFY All-weather Outdoor Cushions to round out the line. Check out new STORM TOWEL products from Hathway Stewart Enterprises Ltd. The friendly Canadian family company focused on high quality products, top-tier customization and exemplary customer service. With STORM TOWEL, you're Always in Play. HATHWAY STEWART Enterprises Ltd. (www.hathway-stewart.com) Based near Toronto, Hathway Stewart is a wholesale distributor of distinguished brands, serving the professional golf market. Staffed with a team of trusted independent sales professionals with over 100 years of combined experience, we service all Canadian markets from Victoria to Halifax and beyond. For hi-res logo and images, email david@hathway-stewart.com

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