25 January-1 May 2021
PGA Show Virtual Experience & Marketplace
REGISTER
OVERVIEW & FAQ’s

Welcome to the 2021 PGA Show Virtual Experience & Marketplace

The PGA Merchandise Show traditionally welcomes professionals from around the world to the industry's leading trade-only event for the business of golf. The 68th edition of the PGA Show will shift to an all-virtual format for PGA Professionals and golf industry leaders to engage with new product launch events, dynamic exhibitor showrooms, education sessions, one-to-one meetings, group networking & more—all from the comfort of your home, facility or office.

For specifics on how to use the PGA Show Virtual Experience & Marketplace virtual platform, see our Exhibitor Resources page and the Attendee Resources Page.

What are the virtual PGA Show Dates & Hours?

Tuesday, January 26 – Friday January 29
There are no set hours as the virtual event will be accessible 24/7 during PGA Show Week. View the complete event schedule (coming soon)

How do I register?

What is the cost to register?

PGA Member Pricing

  • Showrooms Only: $0
    • Access to:
    • Exhibitor showrooms
    • Exhibitor, product & session recommendations
    • Appointment setting & chat feature
    • Exhibitor-to-Attendee matchmaking
    • Virtual special events
    • Buying capabilities (Marketplace)
    • Complimentary sessions
    • and more!
  • All-Access Education: $95
    • Access to everything in the Showrooms Only package plus:
      • Access to ALL PGA Education Conference live & on-demand sessions, Jan. 26-29 (1 MSR credit per session
Non-PGA Member Pricing
  • Showrooms Only: $0
    • Access to:
    • Exhibitor showrooms
    • Exhibitor, product & session recommendations
    • Appointment setting & chat feature
    • Exhibitor-to-Attendee matchmaking
    • Virtual special events
    • Buying capabilities (Marketplace)
    • Complimentary sessions
    • and more!
  • All-Access Education: $125
    • Access to everything in the Showrooms Only package plus:
      • Includes access to ALL PGA Education Conference live & on-demand sessions, Jan. 26-29
Non-Exhibiting Manufacturer Pricing
  • Showrooms Only: $100
    • Access to:
    • Exhibitor showrooms
    • Virtual special events
    • Buying capabilities (Marketplace)
    • Complimentary sessions
    • and more!
  • All-Access Education: $225
    • Access to everything in the Showrooms Only package plus:
      • Includes access to ALL PGA Education Conference live & on-demand sessions, Jan. 26-29

How do I update my registration to the All-Access Education Pass?

PGA Show Education Conference sessions are open All-Access Education Pass badge holders. If you would like to upgrade your badge, contact virtualpgashow@reedexpo.com or inquiry@pga.reedexpo.com.

How many MSR credits can I earn at the PGA Show?

In 2020, PGA Professionals had the opportunity to earn more than 40 MSR credits at the PGA Show. The 2021 MSR Credit breakdown will be available soon.
The current MSR cycle ends June 15, 2022.

Will I be able to access the PGA Show outside of the dates listed above?

Yes. If you register to attend, you will have access to content and additional information year-round. Stay tuned for more information!

How do I exhibit or become a sponsor?

If you are interested in becoming an exhibitor or a sponsor of the PGA Show Virtual Experience & Marketplace, please contact Greg Scott, Sales Director, for more information and pricing details.

Who do I contact if I have additional questions?

For any questions, please contact our PGA Show customer service here or via email at inquiry@pga.reedexpo.com. You can also contact us on any of our social media channels!
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